Tag Archive | "loyal customers"

How You Can Succeed With Facebook Marketing

TIP! Contests can be used to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates.

Facebook is a new and effective tool in the most beneficial tools you can use to help your marketing world. Facebook has become the largest social networking site in the world and business are taking advantage of their marketing strategy. If you want to get the most out of your marketing efforts, then the following article will get you started.

You may do so by giving your page an attractive and eye-catching design. People are much more drawn to decorative pages than plain pages.

TIP! Facebook Offers can help you get the word out about a giveaway. Just set the offer and choose to make a Promoted Post.

Facebook Offers allows you to promote yourself. You only need to post the specific offer and then change it to Promoted Post on your wall. You can promote it outside your fan base if its a great offer.

TIP! With custom audiences, you can target your ads more effectively. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Answer any questions and comments on Facebook. Thank the person for taking the time to contact you, and give them a great answer. Share links to your business’s site or FAQs page if you have the information they need.

TIP! You should think about the opportunities on Facebook with direct advertising. These can be customized for people of a specific gender or age to see them.

Use custom tabs to maximize your page stand out. The tabs let you present your information to make it easier for customers to navigate. For example, if you are holding a contest, you can create a tab just for that.

TIP! The whole point of Facebook marketing is to boost sales. It is important to set some sort of periodic goal based on your Facebook marketing efforts.

Companies that only have rare contact with customers may not need a page on Facebook for their business. Your customers often come and go at random and will want to read your posts everyday on Facebook.Invest your marketing dollars in a targeted for Facebook instead.

Social Media

TIP! Keep your subscribers informed of what is going on in your company. You don’t need to post all day everyday, but you should regularly update your page.

Don’t think that Facebook is the best choice for social media. Facebook is very popular, but there are plenty of others that reach out to different demographics. Research your target audience to find them in the social media sites they are.

TIP! Make sure that your Facebook page has professional photos. You want the photos to reflect the professional nature of your business.

Never share updates that seem irrelevant to your field. Only post content that will interest your target audience. Personal news and updates should be kept for a separate personal Facebook page.

TIP! Always try to respond to every question and comment you receive. This means inbox messages and comments on your page.

Be extra sure that people are able to share what you’re posting to Facebook.Facebook lives on people who interact and sharing with others. When you work hard to give valuable resources to your audience, your audience will help your marketing efforts by sharing that information within their own networks.

TIP! See if you can get your users to speak with you and each other too. Let conversations run wild, but ensure they’re well moderated for spam or offensive content.

Always know the reason why you have a Facebook page.You also do not need to restrict yourself to a Facebook page just to have one.Are you communicating to your customers? Or do you use Facebook to let customers get in communication with you?

TIP! Attract extra likes to your Facebook page by running a special promotion or contest. When you reach a certain goal, give a freebie or special price to the winner.

Only use images that are professional pictures on your Facebook. These photos will give people a great picture of that your business is like. If your photos will be of personal nature, make sure they are high quality and appropriate.

TIP! You need to not only use methods which work, you need to avoid those which don’t. Examples of all of them abound.

It is always important to nurture your relationships with others that you make on Facebook. One smart way to keep people interested in what you’re offering is to give them good content at all times. Make sure that you periodically run a contest or promotion to reward your most loyal customers deals and promotions.

TIP! Ask your customers to post reviews on your Facebook profile. People who are interested in what you have to offer appreciate reading what others have to say about your services or products.

Make your Facebook’s page design is similar to that of your website’s. It will help people relate your brand to your page. If the color schemes are completely different, this may cause your loyal customers to be confused.

TIP! Make sure your postings are varied, but always stay on topic. Brand-related content is great, but can get tedious.

Make sure you update your profile is up to date. If you have any business changes, be sure you change it on your profile page. Keeping everything current helps your customers know what you have to offer. You may even decide to change things around on your profile as well so people coming back to see what you have something new to read over from time to time.

TIP! You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Target your marketing on Facebook towards your target demographic.

Do not use the Facebook updates too frequently. This ability allows you send a message to all your followers. You should use this when it’s most important.This should not be used for simple promotions but as a continuous basis.

TIP! Learn all you can about Facebook and figure out how things work on it. The more you understand what Facebook has to offer, the more useful its features will be to you.

You don’t have to look too far to find plenty of examples you need. People like to find the best practices, but they rarely look into the worst ones.You need to know what you should not do.

TIP! You should definitely include customers when you are celebrating business milestones. Try sending a “thank you” quickly to all the people on your friends list, and make an announcement about the celebration on the main marketing page.

Learn all about Facebook and how it works. When you know all about Facebook and how to use it, you will be more able to take full advantage of its features.Go to Facebook’s help pages to discover things that a lot of subscribers are not everyone is aware of. This may give you quite the edge over your competition.

TIP! When it comes to a Facebook marketing campaign, you should set monthly goals. For example, you can use your Facebook page to promote new products or achieve a certain level of sales.

Many companies are using Facebook to market today. If you correctly use Facebook to market, you’ll have quite a few people interested in the products or services you’re offering. Put the above advice to good use to boost your business.

Posted in Facebook MarketingComments Off on How You Can Succeed With Facebook Marketing

Facebook Marketing For Beginners: How To Make The Most Of Social Media

Staying on top of trends is a business. The information in the following article will help you advice on using Facebook marketing campaign.

TIP! You should give a product or service away to get people interested. Try getting your customers to ‘like’ your site by giving them something for free.

You can easily engage followers on your profile by replying to their wall comments and concerns. This means checking you wall for questions or comments and use the @ symbol before mentioning your brand’s name. It is especially important to respond quickly to anyone who needs help or a complaint.

TIP! Any online content that you publish should link to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post.

Consider creating a Facebook group instead of a page. A group allows users all interested in a common topic. You can also use a group and a page to give updates and interacting.

TIP! Your current customers need to be your main focus. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page.

Custom tabs need to be used when creating a Facebook marketing strategies more efficient. The tabs let you present your page information in an organized manner. For instance, if you are holding a contest, you can include a tab for the contest information.

TIP! Be aware of when it is appropriate to post on other Facebook pages. When posting on other’s Facebook pages, it can get you significant attention.

One easy way to get people to engage with your brand is to give something away. Offer a freebie to anyone who likes your Facebook page or like your emails.

TIP! Offer something exclusive if someone “Likes” your page. A page with many likes will get more attention.

Offer an exclusive deal to those that is unique when someone “Likes” your page. Likes are very important to improve the profile of your company. Think about something people are going to be interested in. It could be something like a sweepstakes. People find it easy to click if you give them an appealing item they would like.

Give your audience spots to sign up to your Facebook page. This will keep the interest of your audience for contests easily.

TIP! Don’t think that you should update your page if what you have to say has nothing to do with your content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do.

Don’t assume Facebook is the best place that people go for you to market your business. This network is extremely popular, but some subcultures and age groups prefer other websites. Research your target demographic audience is using the site as much as you think they are.

TIP! Use Facebook to show your expertise your field. Facebook offers a great place to become a leader within your niche.

Ask followers for insights on how to improve your fans for advise about various decisions you need to make about your company or business. People love feeling important and important. For instance, if you post in blogs, ask readers to suggest post topics.

TIP! Get involved with all of the conversations surrounding your page. You can encourage chit chat on the page.

Look for ways to establish yourself as a leader in leadership. Facebook can help you prove yourself to be a leader within your niche. Try finding opportunities to answer questions or make insightful comments in your field. This will expose your brand to lots of new people.

TIP! Get people interested and involved in your service or product by creating contests on the Facebook page. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product.

Always know the reason why you have a Facebook page.Don’t create a page just because it is the hip thing to do. Do you use it to talk to your page to stay in touch with customers? Or do you use Facebook to let customers can keep in touch with you?

TIP! It is important that you understand the fundamentals of Facebook. The more you learn about this, the better equipped you are to use its features.

It pays to cultivate strong relationships you make on Facebook. One way to build an on-going relationship is to keep your content fresh and simple to understand. Make sure you give loyal customers deals and promotions.

Encourage users to interact with you and other members. Deleting the post because it goes off-topic will offend people. Only step in if the tone gets raunchy or offensive.

TIP! Give your Facebook marketing campaign time to grow and develop increased sales for your business. Effective marketing campaigns need time to grow into sales for your company.

Your Facebook page should look similar. This will help people to quickly recognize your page and your brand. If you have a totally different design in Facebook, this may cause your loyal customers to be confused.

TIP! Take time to lean about any new Facebook features available. Your subscribers are probably going to use any new features Facebook has available, so it’s important that you do too.

Make sure you update your profile remains updated. If there are any changes in your business, you should make these changes to your profile. Keeping everything current helps your customers who are interested in what is going on. You might even want to get a few things changed on your profile as well so people interested and returning often.

TIP! Don’t save up a bunch of content just to post it all at the same time. Get space in between posting times.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. There are many people that you can reach while using this site. Apply what you’ve just learned, and enjoy the fruits of your labor.

Posted in Facebook MarketingComments Off on Facebook Marketing For Beginners: How To Make The Most Of Social Media

Marketing Via Email To Increase Your Profits And Keep Customers

TIP! Make emails as personal as you can. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship.

Marketing via email has been used since the beginning of the Internet. While there are spam filters and programs that block unwanted messages from a person’s inbox, email promoting done correctly is beneficial to both the sender and recipient. Read on into this article to learn how to develop a successful email marketing campaign.

TIP! Know your audience and be focused. When you have acquired a small group of viewers, think of innovative ways to get them to spread the word to their friends.

Don’t send out emails promoting your products.Your emails could be flagged as spam by people who are sent to customers that didn’t want to receive them. This is terrible for business and you may be blocked by some ISPs.

TIP! When creating your emails, you should stay clear of utilizing a “Buy Now!” approach. ” strategy.

Only send emails to people that you know and those who have signed up. Mailing recipients who are unfamiliar with you or your product can look like spam. This most likely will lead them to throw your email in the trash, which is just a waste of your time.

If you don’t, you may get lots of spam complaints and even lose otherwise loyal customers.

TIP! Use consistency in your message. For every email, use the same colors and logos.

You don’t want to bore or overwhelming customers with marketing emails you send out. Focus on a single message within your email and go straight to the point. Your customer base will greatly appreciate not being bombarded with too much information.

TIP! Always get customer permission before you begin contacting via email marketing. Most people just delete email that they have not requested.

Do not send emails with headlines such as ‘Buy now”! They are aware that you would like them to purchase your items, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. Your customers will most definitely appreciate this refreshing and are more apt to make purchases from you because of it.

TIP! Put information that is useful in your emails and avoid only including information to make a sale. Present special articles or information that is unique to the email and not your site.

Proofread everything you send them out. It is imperative that all the emails you send are correct. You should also test the email’s layout to make sure they are displayed properly on different browsers and devices.Additionally, if you incorporate links within your message, make sure they aren’t broken.

TIP! Try to send only one email campaign message each week. Most of your customer base probably has to tend to many other email messages each day.

Provide your readers with special articles that they might not can locate on your site. Make sure to add special offers for your products and services. Send out greetings on holidays, and remember to not only email when you desire something of your customers.

Allow your subscribers to choose the number of messages they would like to receive and how often, don’t demand that they disclose a lot of information.

TIP! Branding is something that extends throughout your business, even down to email marketing. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials.

For that reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will make you instantly recognizable to your emails with your overall marketing strategy.

TIP! Always get permission from your customers before you correspond with them via email. If you don’t have permission, people will not trust you and you will build a bad reputation.

Don’t put out emails that require images to present information. A lot of new email clients will block images right away. Your emails can seem unreadable and unattractive if the information depends too much on pictures. Always use clear text for crucial parts of the newsletter, and be sure to use descriptive alt tags for any images that you include.

TIP! As time passes, smartphones will become the medium that your subscribers use to read your emails. You’ll have much less screen area to work with on these types of devices.

Be certain your e-mail marketing initiatives allow for unsubscribing or opting out. Email may be cheap to send and receive, even if barely anything. Not only that, but you could even be blocked by your provider.

TIP! Do not rely on pictures in your email to get your point across. A lot of email clients will block images right away.

Keep in mind that the ultimate goal of an email marketing campaign is to build your business’s reputation and generate more products. Avoid common pitfalls such as taking shortcuts, sending information to the wrong client groups, or using any other strategies that will lower the success of your email promoting campaign. The business reputation you have is at stake here, and you should always keep that in mind when designing your campaign.

TIP! When you use pre-header materials, it is easier for the reader to identify your material. Preheaders are just the beginning line of text that comes from the body of the email, that is highlighted at the very top.

Your emails should be brief and to the point. This will show readers that you have respect for the subscribers’ time. It will also make it more likely for readers to read through the message in its entirety.

TIP! Personalize the marketing emails that you send out. You can do more than just putting the recipient’s name on a standardized message.

You should make a carefully targeted sales list that is highly targeted. You can accomplish this by having your most loyal customers to convince their friends and contacts to sign up to your mailing list.

TIP! Check how your emails look on different computers and browsers. Once you have a design you deem perfect on your computer, test it across all browsers, email clients, and even operating systems if possible.

A great way to cultivate your e-mail marketing campaign is to couple them with social networking mediums like Facebook and Twitter. This will allow your customers to pass your information along to their friends, who will hopefully become subscribers themselves.

TIP! Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. Make them aware of the exact type of emails you will be sending out, and how regularly you will send them.

Make sure that your marketing campaigns are in sync with special events and holidays. Plan for these opportunities well in mind. Develop relevant campaigns for important retail holidays such as Christmas, such as Valentine’s Day, Christmas or any other important dates during the year. You can also boost sales by sending out email marketing communications during the slower retail times.

TIP! The last thing you need is to be accused of sending spam, so be sure to take precautions to guard against this, including an email-list opt-in confirmation. A great method for handling this task is to immediately send an email to any address that requests a subscription to your company’s newsletter.

If it is done correctly, the recipient of your email will not see your messages as marketing. If you provide valuable information or deals on your service to them, they actually look forward to reading your messages. This helps further your marketing, and it can increase your profits. It also might bring you customers who are more than willing to purchase your products and offerings. Use the tips outlined above and you will soon see the benefits of marketing with email.

Posted in Email MarketingComments Off on Marketing Via Email To Increase Your Profits And Keep Customers

Great Advice About Facebook Marketing That Anyone Can Easily Follow

TIP! The best way to engage your followers is to reply to what they write on your wall or about your company. You will have to closely monitor your wall and watch for @ messages pertaining to you.

People probably spend downtime on Facebook.Millions of individuals use Facebook, and you can see amazing results when you reach them. The information in this article will teach you all there is to know about Facebook marketing.

TIP! Take advantage of Facebook ads and all they have to offer. While your updates are certainly helpful, they can generally only get you so far.

You ought to urge customers to join by offering a few free products to some of your subscribers. Post who the winners on your page and watch as your number of followers grows with each giveaway.

TIP! Try making a group as an alternative to creating a page. This will help generate an online community for better interaction.

Custom audiences allows you gather together all of your followers’ email addresses and send specific advertisements just to them. This is a good way to improve your conversion rates and reduce what you spend to develop your campaign.

TIP! Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Create the offer and then make sure to post it on the wall.

One great way to get people to engage with your campaign is to give away something. Offer a free gift to people who opt in to your Facebook page or subscribes to your emails.

TIP! Never ignore comments and questions on your Facebook page. Make sure to give helpful answers, and thank them for their time.

Offer something exclusive if someone “Likes” your Facebook page. Likes are something that can make your page. Think about something that’s exclusive and free to those that like your page. It is something everyone or even a sweepstakes. People find it easy to click if you give them an appealing item they would like.

Give your audience spots to sign up for. This will allow them to register for a longer period of time.

TIP! Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. Setting monthly sales goals can guide your efforts.

A great way to turn visitors to followers is by hiding content from those who are not yet fans. If there is a portion of the Facebook page that is restricted to followers, people will follow you in order to view it.

TIP! Don’t update just for the sake of putting words on your wall. Every post should sell your message or products.

Create a special group for your business. This could be a place where your business could field questions and encourage customers are able to chat with one another. You can inform group members of special discounts and share useful information. This is great way for you to know your customers.

TIP! Get more followers by hiding content from those that aren’t fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page.

Do not share things that are not directly related to your business. Only talk about stuff that your target audience.Personal projects and updates should be shared using your personal Facebook page.

TIP! Ask your fans to get involved in various decisions related to your company or brand. Those that offer suggestions will feel important and a part of your team.

You have to use real time and energy on your strategies for marketing with Facebook. Facebook is a valuable way to reach potential customers and marketing on it takes time.If you are considering assigning someone to work on your Facebook marketing plan who is very busy, you will not get what you need from this social media. Put some real resources behind it to succeed at it.

TIP! Apply real resources to your Facebook marketing. Facebook is a valuable way to reach potential customers and deserves to be taken seriously.

It is always important to nurture your relationships with others that you make on Facebook. One way to encourage a long-term relationship is to ensure the content you provide is current and easy to understand. Don’t forget to reward your loyal customers should be rewarded with special deals and deals.

TIP! You really should make sure that you are making an effort to allow your audience to be informed about your business through Facebook. Regularly update your page, at least once a day.

Make sure your Facebook’s page design similar to your website. This helps brand your page with your brand.If the color schemes are completely different, this may cause your loyal customers to be confused.

TIP! Engage in conversation on your page. Look for ways to draw your followers into interesting conversations.

Do not use the Facebook updates too frequently. This tool allows you send messages straight to all your followers. You should only use this feature for important events and news. This isn’t something that can be used regarding promotional purposes on a means to inform followers of significant information.

TIP! Post a variety of information, but make sure it’s all relevant. Talk about your business and brand, but don’t repeat the same sentiments over and over again.

Your posts should contain a variety of content while staying on topic. You should always remain relevant, though you want to keep things interesting.Find different ways that you can engage your fans engaged. You may be able to get them interested by sharing pictures or ask some questions directly for a post.

Get people interested and involved in your service or product by creating contests through Facebook. Give a prize for the most appealing or creative entry in the contest ends.

TIP! If you have an outlet or store for your company, use Facebook’s check-in function. Allow users to update their status when they check in at your place of business.

Learn all about Facebook and figure out how to use Facebook. The better everything is understood by you, the easier you will find it to use different features. Take a look at their help center and see what you can. This is an advantage will pay off for you.

TIP! Remember that it can be hard to gauge tone while reading a post. Generic Facebook posts that could have been written by a content generator will not hold your readers’ attention.

Do you maintain an online store? Utilize Facebook’s check-in feature. Let customers update Facebook statuses by using your store as a check in point. This is a fantastic way for people to share with others where your store is and how they can get to it if they wish to check in.

TIP! Make sure to include customers when celebrating business milestones on Facebook. Send out a note thanking them and include an announcement of the ongoing celebration on your Facebook page.

Many folks spend their time on Facebook playing games, but you now know that you can do much more. With your new understanding of the material above, Facebook should become your best marketing weapon. You will accomplish incredible things if you take what you have learned and use it.

Posted in Facebook MarketingComments Off on Great Advice About Facebook Marketing That Anyone Can Easily Follow

Great Tips About Facebook Marketing That Anyone Can Use

TIP! Before you do anything else, you must build your audience. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans.

Are you educated about online marketing maven? How much online marketing knowledge applies when it comes to Facebook? Do you stick to traditional forms of marketing who has no clue about online marketing?

TIP! Offer an exclusive product to people who “like” your page. Likes can get your Facebook page a lot of new attention.

Always reply to comments written about you or to you on your wall to give followers a sense of connection with you. You should monitor your wall and also any related @ messages. It is especially important to respond quickly to anyone who needs help or posts a complaint is brought to light.

TIP! Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. You should set monthly goals to reach in sales.

Make sure that your Facebook page isn’t being inundated with spam. There are some filters that can help you can’t monitor your site all of the time. Any administrator of your page can type in keywords into this tool that will automatically filter it out.

Blog Posts

TIP! You need to promote your customers making decisions regarding your brand. People like to get involved.

Facebook can help you share with people. Facebook is not only about socializing; it’s a primary channel for content. Write blog posts and promote your blog posts from other channels into your Facebook page. You will see that Facebook really can reach significant numbers of traffic.

The most important first step to success with Facebook marketing is to build a solid fan base. When you reach that goal, your conversions will start happening rapidly.

TIP! Allow people to “share” your posts and updates. The more valuable your content, the more likely people are to read it.

Know when to post on other walls. You can garner a ton of attention by posting on other pages. Make sure it is the kind of attention you want. Only make posts on other pages if you’re sharing something valuable. Avoid spam at all times.

TIP! Always post high quality photos on your Facebook page. You want your followers to equate your business with professionalism, not amateur hour.

One great way to get people to pay attention to your campaign is to give away something. Offer a free gift to people who opt in to your newsletter or subscribes to your emails.

TIP! Work on responding to all comments left on your page. This means inbox messages and comments on your page.

Choose your updates carefully. Your followers will lose interest quickly if you aren’t sharing content that they can use. Utilize Facebook Insights to learn which updates are most successful to give your audience similar content.

TIP! Understand what tactics to avoid when it comes to Facebook marketing. It’s easy to find examples of each.

Companies that only have rare contact with customers may not need a page on Facebook for their business. Your customers often come and go at random and will want to read your posts everyday on Facebook.Invest in ads targeted Facebook instead.

Take the time to answer questions and respond to comments or posts on your wall. If someone takes the time to contact you, they deserve to be acknowledged.

TIP! W

One strategy for turning visitors into followers is by hiding some content area on your website. If part of your Facebook is hidden so that just your followers can see it, then casual visitors are more likely to join up.

Avoid sending updates that don’t enhance your content value. Only post content that will interest your target audience. Personal news and interests should be shared using your personal account.

TIP! Watch for people trying to hinder your marketing attempts on Facebook. There are negative people everywhere, but Facebook makes it easy for someone to simply type a few things and try and bring down your business.

You may find some difficulty the first start marketing your business through Facebook. One thing to do when you’re starting out is adding a button that leads to Facebook link to your website. This helps visitors to your site without you doing a more personal way of marketing.

TIP! When you celebrate business milestones, include your customers in the celebration. Thank your fans for their continued support.

It is crucial to nurture the relationships with others that you interact with on Facebook. One way to build an on-going relationship is to ensure the content you provide is current and easy to understand. Make sure you give loyal customers deals and promotions.

TIP! Connect your business website with Facebook by using a plug-in. Many blog sites have a simple tool for adding this feature, but if not, just search for code online that will help you add the plug-in.

Run contests on your page. You could offer discounts or a nice prize once your goal of likes is met. This will give you more subscribers and gives your current subscribers a chance to win a prize to review.

TIP! Make sure that you set reasonable goals when launching your page. You can use the platform for new product launches, reaching certain numbers of customers, or earning more sales.

Your website and Facebook page should mimic one another. This will help people to quickly recognize your page and your brand. If you have a totally different design in Facebook, this may cause your loyal customers to be confused.

TIP! Allow your new Facebook campaign sufficient time to expand and bring in new business. Being successful at marketing isn’t something that happens overnight.

You should focus on Facebook users who are interested in what you have to say. Look to your conversion rate to get an idea of how well your marketing campaign is doing.

TIP! Fans trust you when they are personally invested in your company. This is true of marketing in general, and Facebook is no exception.

Respond to all of the negative feedback you get on your site. Ignoring it will give a negative image of your brand.If you handle them the right way, you will be admired.

A consistent image is important to the success of your campaign is to succeed.

A Facebook makes a great addition to your site.

TIP! If you can find relevant content for sharing with fans, try using Google Alerts. Enter in keywords and they will send you the day’s best content.

Learn that you should turn to your Facebook any time you’re in need of inspiration. For instance, if you feel unsure about a marketing idea you would like to implement, ask your fans for their opinions. You could be provided with several suggestions in no time.

TIP! There are some ready-made apps that you can use on your Facebook page which will add value. For instance, EasyPromos lets you add promotions to the page without lots of work from you.

This article levels the field between newbies and professionals who know other marketing methods. Of course, you do need to use the tips. Start your campaign plan today by using this advice and profiting from it.

Posted in Facebook MarketingComments Off on Great Tips About Facebook Marketing That Anyone Can Use

Maximize Your Business Potential Using Facebook Marketing Ads

TIP! When you market your business on Facebook, post professionally. Although social media is relaxed, you should never post anything that could be deemed unprofessional.

Staying on top of trends is a vital trait when it comes to advertising or marketing. The information in the following paragraphs will give you craft an outstanding Facebook marketing campaign.

TIP! Always reply to comments posted on your wall to give followers a sense of connection with you. Monitor you wall regularly, and reply to any @ messages.

Talk with fans often to get their feedback on your products.Make sure you notice when people post on your page. Many successful businesses have gotten several marketing ideas that work from the general public. Don’t forget that your fan base is what has helped you get to where you are looking for.

Always use a professional tone when posting on your Facebook page.

TIP! The key to successful marketing with Facebook is having a strong base of fans. Therefore, try not to do heavy marketing until you have a reasonable amount of fans.

Facebook can help you share content. Facebook is for more than just idle conversation; it is a major source of content.Write some actual blog posts and then promote them using your Facebook page. You will see that Facebook really can reach significant numbers of people on Facebook.

TIP! Consider buying some Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it.

Answer any questions and comments sent to you via Facebook. Be appreciative that they took the time to write you, and make an effort to provide them with the information they require. Share links to your business’s site or FAQs page if you have the information they need.

TIP! An effective marketing strategy is to offer a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page.

Don’t forget the audience you already have. You should ensure that your audience if you want to be successful with Facebook marketing. This gets customers truly engaged in your brand.

TIP! Choose updates wisely. Your subscribers will quickly lose interest in your updates if you do not share valuable content.

Think about purchasing a Facebook ads.You are able to customize your ad to your target audience. There are no long-term commitments required. You can quit posting your ad whenever you want.

TIP! Companies that only have rare contact with customers may not need Facebook pages. No one will bother following your daily posts if they don’t buy from you frequently.

Know when to post on other walls. Posting on other people’s Facebook pages that are not your own can get you a lot of attention. Make sure you’re seeking the attention you want. Post when you want to say something worthwhile to say. Do not spam posts.

TIP! Make places on your Facebook page for your audience to sign up. If you provide an incentive for registering, you are likely to gain more interested followers.

Avoid posting non-related updates that don’t enhance your business. Only post content that will interest your target audience. Personal projects and updates should be shared using your personal Facebook page.

Facebook Marketing

TIP! Always allow comments on your Facebook page. What you think is content control is actually going to cause users to think that you are not interested in what they think.

You need to invest time and effort into your Facebook marketing with Facebook. Facebook marketing shouldn’t just be a true effort. If you are thinking of putting someone on it that’s already bogged down with twenty other assignments, your results will never be as great as you would like. Put real time and money behind your efforts if you want to get a lot out of everything.

TIP! Always establish a clear purpose for your Facebook page. Don’t just use a Facebook page because everyone else is doing it.

Make a good personality for your posts. If you are boring they will associate that with your product is too. Show some personality, but make sure that you do this while remaining professional at all times.

TIP! Encourage interaction as much as possible. Let conversations flow on your page.

Seek out leadership opportunities to show your expertise.Facebook is something you to build your leadership skills within your niche. Try finding opportunities to answer some questions and posting relevant comments to your niche area. This will expose your brand get introduced to lots of new people where you could possibly get more potential fans.

TIP! It’s vital that you become familiar with certain Facebook marketing pitfalls, so that you can avoid copying them and sinking your own marketing campaigns. There are many examples of each out there.

It is crucial to nurture the relationships you and your customers on Facebook. One way to encourage a long-term relationship is to keep your content you provide is current and simple to understand. Remember that it’s always a good idea to offer incentives and rewards to your loyal customers.

TIP! Use your Facebook page to engage in conversation. Look for ways to draw your followers into interesting conversations.

Make your Facebook’s page design is similar to that of your website’s. This will quickly recognize your business. If they are vastly different from one another, this may cause your loyal customers to be confused.

TIP! Get people interested and involved in your service or product by creating contests on the Facebook page. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page.

Approach Facebook marketing with a positive mindset. Because it’s something that can reach out to so many people, there are quite a few things that this type of marketing can do for you. Remember the tips in this article for the best results!

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How To Keep Loyal Customers Loyal Using Mobile Marketing

TIP! Begin by developing an appropriate database. Avoid adding nothing but mobile numbers to your database.

Mobile marketing may be a great source of major or could prove to be very lucrative. These tips will show you an inside look at the world of mobile marketing efforts now.

TIP! Your mobile domain should strive to say as much as possible with as little as possible. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages.

You can begin your mobile marketing efforts by constructing a database. Do not just add random cell phone numbers to your database. It is important to get permission before you incorporate such tactics. You can get permission through the web or by having the reply of a code you have given them.

You need to know what your customer wants in order to market them correctly.

TIP! Have your friends test your site, ads, emails, and other parts of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

Your printed advertisements should carry QR codes for your tech-friendly customers. This makes it easier for smartphone users to access to your website or promotion. Put these codes everywhere, including business cards, catalogs, and even your own business card.

TIP! Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Stick with your principles and follow your mission statement.

It can be a mobile website that is attractive and appealing. It can be helpful to hire a professional website designer with the necessary coding and programming for your site’s successful mobile transition.

Recruit friends to test every ad you send out to ensure it is working properly.

Remember to treat people on the telephone how you would like to be treated, they are people whose lives you are interrupting.

They may pass it along and greatly increase the reach of your mobile marketing.

TIP! One of the most effective methods of increasing your profits is to use mobile marketing. There are many more people that are using their phones to download apps or use social networking sites.

It pays to have your own dedicated short code. It may cost more up-front, but it gives you better brand protection. It also allows you with a little legal coverage.

TIP! Your ads will get the maximum attention if you do what you can to make them go viral. They just might pass it on to their friends and greatly increase your mobile marketing reach.

Mobile marketing strategies are an effective way to broaden your customer base; however, but in order to do that, your marketing materials need to work on most mobile devices. If technical glitches arise because of platform incompatibility, you will likely lose tons of customers due to technical issues.

Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile device.

Mobile Marketing

Location is everything in mobile marketing campaign. Mobile marketing offers the unique chance to know where you physically are. This opens up new location-based options that don’t exist elsewhere.

TIP! Add mobile friendly maps and correlating directions to your mobile website. When people are on the road, they usually have their mobile phones.

Do all the research on your audience. Know them and what your target audience responds to before you spend lots of money on mobile marketing plan. Are they more likely to use mobile devices than computer? What type of operating systems do they use on their mobile device? Find out lots of information about the audience you are trying to target, and you will have an easier time connecting with them.

Use maps that are clearly for mobile devices to attract customers. Your maps can help a potential customer find your business more easily and quickly.

TIP! Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. New customers are less responsive to opening messages from you than ones that know you are reputable.

Be sure to check your sites usability across different dynamics. You want customers to have the stuff you are sending to them. Ask people that you know who own different mobile devices to let you send out some test messages and see if everything works properly.

TIP! Don’t forget to still take full advantage of your standard website. It’s very helpful to advertise mobile sites and apps from a popular traditional website.

Make sure to note your location on each popular social networking pages. This will make it easier for your business. Start out simple with your social media presence for your business then move on from there. At the very least, and set up a custom business page on Foursquare to start.

TIP! Do not send offers too often. Customers tend to respond more to offers that are only sent two to four times in a month.

Use your social media networks, your website and your physical store to inform people of your mobile phone offers.This helps maximize your campaign’s exposure, and allow your fans plenty of opportunities to sign up for your offers.

TIP! Promote your mobile marketing campaign as a great way to get discounts and special offers. Reference it in your other advertisements, as well as on your site and your social media profile.

If you are serious about the success of a mobile marketing campaign, then you need to make sure that your offers are of value to your customers. This will ensure that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.

TIP! Integrate your mobile marketing with other similar media that is available on the web. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate.

Multimedia Messaging Service can be used for sending coupons to your customers in order to generate new and existing customers. You can send promotional codes with the coupons. You can link these codes to a mobile site that has uses a unique tracking codes. Coupons are useful in both gaining new customers and to reward loyal customers.

TIP! If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. Do this when you are having a big sale and you need to let your customers know about this event.

Be simple and defined. Your customers should be able to get access the desired information they need in a minimum of clicks. So keep the clicks and typing required of your mobile marketing campaign at a minimum.

TIP! You should elevate your presence on the top social networking services. This is essential to your business being found.

You must offer your consumer something to attract their business. These can be basic things like weather alerts to local events. Coupons are a great idea to lure in consumer activity.

TIP! It is just as critical to compare mobile website experience between different devices as it is when you are comparing experiences of different browsers on a desktop computer. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution.

Provide a product or service of perceived value to the right audience. When connecting with people in your outer social circle, you must provide a value to get their attention. If you are targeting business executives, you want to send them something like a discount coupon for an upscale establishment. If you want to target the middle-class family, you could provide a special offer that extends an exclusive benefit to children.

TIP! Keep your message clear and simple. Lessening the amount of clicks you need will create the most efficient marketing system.

Think about making a phone. Customers can use the app to conveniently keep tabs on possible sales and promotions that you may be offering. It improves your brand recognition and helps increase traffic. The prices of apps can vary wildly, so consult a professional if you need assistance during development.

Mobile Marketing

TIP!

Mobile marketing is quite a bit more than a lot of people think Your diligence and dedication in developing your mobile marketing campaign will be well worth the effort. With practical application of the above advice, you will soon see an increase in sales and a much improved bottom line.

Posted in Mobile MarketingComments Off on How To Keep Loyal Customers Loyal Using Mobile Marketing

Tips To Use Facebook For Social Media Marketing

It is essential to learn lots about marketing with Facebook before starting out. You ought to review this information to find out ways you can market with Facebook.

TIP! Improve the Facebook marketing interface of your page using custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business.

Talk with your fans regularly to see what they want. Pay attention to your page. Many successful have gotten several marketing ideas from the public. Don’t ignore fans since they happen to be the reason for your fan base is what has helped you get to where you are now.

TIP! Know when you ought to make posts about the business outside of a personal Facebook page. You can get some attention by posting on other pages.

Offer free products or discounts to subscribers who share your information with others. Post who the winners on your page and watch as your number of followers grows with each giveaway.

Facebook Ads

TIP! Provide value in every post you make on your Facebook page. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand.

Try out some Facebook ads. Posting to your page will only goes so far. To really maximize your marketing efforts, you are going to want to purchase some Facebook ads. They aren’t pricey and they can have a big impact.

You can accomplish this by including a lot of photos and eye-catching design. These pages are more attention.

TIP! One way to entice people to follow you is to only show content to those who are following you. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers.

Keep spam off of your Facebook page from becoming covered with spam. There are some filters that can help you can’t monitor your site all of the time. Any administrator of your page can enter keywords into this tool which will then automatically filter it out.

TIP! Put resources that are real towards any type of Facebook marketing. Marketing on Facebook is no cake walk.

Know when you should and shouldn’t post about your business outside of your own Facebook page. You can receive a ton of attention when you post on other people’s Facebook pages. Make sure you’re seeking the good kind.Only make posts on other pages if you have valuable information to share. Do not ever do spam other pages.

TIP! Try to put some personality in your brand. If your posts are boring and stale, your brand appears so as well.

Offer a reward for someone “Likes” your page. Likes are a good way to raise the profile of your company. Think about something exclusive and free when someone likes your page a “like.” It could also be something that you can give to everyone or offer a sweepstakes. People are more likely to respond to your requests if you give them an appealing item they would like.

TIP! Use a competition or contest occasionally to get a minimum number of likes onto your page. You can offer discounts or a nice prize once your goal of likes is met.

Make sure that a Facebook group just for your business. This can only be a one-stop shop where your business could field questions and encourage customers to interact with one another. You can share discounts you offer as well as any other helpful information. This can be a great for you to get to know your customers.

TIP! Do not use the Facebook Update tool too often. It enables you to put a message out to everyone that likes your page.

Be sure that people are able to “share” the content on your Facebook presence. Facebook lives on sharing and interacting with other people. When you spend the time necessary to provide useful content, your audience will help your marketing efforts by sharing that information within their own networks.

TIP! Ask customers for reviews you can post on your Facebook page. People interested in your wares will want to know what others think.

Be sure to establish a personality behind your brand. If you make a bunch of posts that aren’t interesting them people will thing your product is too. Have a little fun, but continue to be professional.

TIP! Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. Target customers who will buy your products and share your information with others.

Look for ways to establish yourself as a leader in leadership. Facebook offers you to build your leadership skills within your niche. Try finding opportunities to answer some questions and posting relevant comments to your niche area. This can help your brand get introduced to lots of new people.

TIP! Reply to all negative comments on your page. People may get the idea you are only responsive to those who like you if you ignore it.

Always establish a Facebook page. Don’t simply create a page just for the sake of having one. Are you communicating to your customers? Or do you have one so that your customers can keep in communication with you?

TIP! If you operate a storefront for your business, take advantage of Facebook’s check-in feature. Allow your customers to put the fact that they are visiting your store into their Facebook statuses.

It is always important to nurture the relationships with others that you make on Facebook. One way to build an on-going relationship is to keep people interested in what you’re offering is to give them good content fresh and easy to understand. Make sure you give loyal customers deals and promotions.

TIP! If you want to stay active on your page and don’t have the time, hire someone. You need to stay vigilant about posting in order to succeed.

Your Facebook design should look like it is related to your webpage. It helps people relate your page to your brand. If it is different, this may cause your loyal customers to be confused.

TIP! Don’t talk about things that don’t relate to your business. For example, if your business is in real estate, post interest rates or government regulations.

As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. Adapt strategies to your targeted niche for best results. Take the time to learn more about Facebook marketing before launching your campaign.

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Great Article For Anyone Wanting To Learn About E-mail Marketing

If you can promote your products in an appealing and informative way, they will probably purchase what you are selling.

TIP! Proofread your emails before you send them out. Sending an email with typos or incorrect information is bad for your image.

Do not engage in the distribution of unsolicited emails to unsuspecting customers. Your emails may be marked as spam if you send them to people who did not request them. This is terrible for business and you may be blocked by certain Internet providers.

If you don’t have permission, you may get lots of spam complaints and even lose otherwise loyal customers.

TIP! It’s important to try different layouts to see which is most effective. Any format you use should always include the newest and most important information at the top.

You should avoid boring or overwhelm your customers with too much content in the emails which contain excessive content. Focus on one topic per email and write a short copy which entices your customer to click through to read more.Your consumers will like it when they are not bombarded with too much information.

TIP! Ask permission before sending emails to customers. Most people just delete email that they have not requested.

Do not send emails with headlines such as “Buy now”! They are aware that you would like them to purchase your items, so offer them a professional, professional relationship with them before encouraging them to buy anything. Your customers will most definitely appreciate this refreshing and are more apt to make purchases from you because of it.

TIP! It is smart to allow interested parties to double opt-in before receiving emails. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.

Educate yourself on everything you can find on the subject of marketing via email using whatever tools necessary.You will find a lot of helpful books or online. You may also be able to find local seminars or class to get hands-on teaching to help you learn.

Your emails should use the same colors and colors. The font you choose should be easy to read.

TIP! Use passive and active feedback to make your email marketing better. Active feedback can be gained by asking your readers for suggestions.

Try to not send only one email campaign message in a week. Your readers most likely are busy and receive many messages each day. Sending emails too frequently makes it more likely that your hard created content.

TIP! An important tip with regard to email marketing is to have correct email addresses. Don’t waste time receiving email addresses, only to get a message that the address was invalid.

Give your customers some type of incentive in your email message.Give your customers a persuasive reason to conduct business with you. For instance, advertise a discount, you could offer them free shipping on orders over $50.

TIP! In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal.

Do not send any emails that use images to deliver critical information.Many email clients won’t display images to help keep viruses and malware off their users’ computers. This may make your messages ugly or even unreadable and unattractive if they are too reliant upon images. Always put a priority on text, and use descriptive alt tags for any images that you do use.

TIP! Keep in mind that the purpose of an email marketing scheme is to build your business’s reputation and generate more business. Never take shortcuts, aim for the wrong audience or use any kind of deception.

Use a personal tone to relay your messages in marketing with email campaigns. Customers will have a more positive response to these types of messages as opposed to those that are bland or impersonal.

TIP! The most obvious way to increase the number of people who subscribe to your email list is to make it easy to sign up for your list on your website. This can be done on your website by making a link that subscribes to your newsletter.

Your campaign for email messages must prove to be attention getting. You might have to try a couple different things. Even if a particular technique does seem successful, there are still other things you can learn that may work even better so be on the lookout at all times.

TIP! It is important that any email marketing initiative you launch is able to grab readers’ attention. You might have to tweak things a bit before everything falls into place.

You want to make sure your sales list to be highly targeted. You can accomplish this by having your most loyal customers tell whoever they know to join your mailing list.

Always proofread your emails carefully before sending it out. It is tempting not to take this basic step to be overlooked.

TIP! Always proofread any correspondence that you send. This may seem obvious, but it is easy to get caught up in the informality of emailing.

Always ask a client before you send an email list. Unsolicited emails can create the risk of spam complaints, or be deleted without having been opened. If you get reported as a spammer, they will start to opt out and perhaps even report you to their ISP.

Email Address

TIP! Use multi-part emails to ensure that your reader is able to see the content. Emails that have both plain text content and HTML exist, and they can display correctly regardless of the option that the recipient likes.

Have people use a double opt-in when they are subscribing to you mailings. Many times people have typos the initial time they put in their email address quickly and make a typo without realizing it. Having them confirm their email address twice reduces the chances of these mistakes.

TIP! When it comes to holidays and other special events during the year, you should focus your email marketing campaign. Make your business promotion plan to include a schedule for the entire year.

If you can get a celebrity endorsement for your product, you need to consider adding an endorsement in the follow-up email. You can add a message that tell them of the immediately possible benefits to them.

TIP! Follow your competitor’s actions when using email marketing. This can easily be done just by signing up to receive their emails.

Marketing via email should no longer be such a mystery to you, so start sending out those eye-catching messages right away. Think about what you would like to view if you had an interest in the products that you’re selling. Market to yourself. You won’t believe how quickly you’ll get a ton of results.

Posted in Email MarketingComments Off on Great Article For Anyone Wanting To Learn About E-mail Marketing

Getting Marketing With Email To Work In Your Business

TIP! Make emails as personal as you can. When a business is more personal, they feel that they can better relate to them.

If you think that email promoting is no longer an effective tool, give it a second chance! Even though email solicitation was an early form of marketing on the Internet, it hasn’t gotten old. New strategies keep popping up that make marketing emails seem fresh yet effective. Read on for tips on how you can use email to your business.

TIP! Stick to one subject per message and don’t meander. If your email has too much information, clients will feel annoyed, bored or even overwhelmed.

Do not ever send emails to those who have not requested them. Your emails could be marked as spams if you send them to people who did not request them. This is terrible for your business’s reputation and you may be blocked by some ISPs.

TIP! Utilize A/B testing to determine the most effective type of subject line. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group.

Know who your audience and be focused.Once you have a few readers, you should then think of different ways that you can entice them to sign up their friends. Your subscription list will automatically grow easily and effectively.

If you don’t have permission, you may get lots of spam complaints and even lose otherwise loyal customers.

TIP! In the end, the goal of digital marketing is to make a sale. That means that every single email should bring readers closer to buying.

Do not continuously insist that your subscribers with an obnoxious “Buy now!” approach. They understand you want sales, so build a steady relationship with them first and present it and yourself in a professional manner. They will like this a great deal and will be more likely purchase from you.

TIP! Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information.

Make sure that you get permission from the subscriber before you send them an email. Some people may be so put off by it that they might end up not desiring to work with your company any longer.

TIP! Minimize your use of graphics in your emails to customers. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it.

You usually don’t want to send emails during holidays.People are off doing things rather than sitting at their computers. There are always going to be exceptions to this rule. These exceptions would include one day sales or emails related to other campaigns based on occasions.

Let subscribers choose how many messages they want to receive, how much personal information they relinquish to you, and how much information they wish to disclose.

TIP! The emails you send out should entice your customers. People will buy something from you if you provide them with a reason to do so.

For that reason, you should take the time to design a template that allows you to incorporate your company logo, and consistent formatting throughout all your marketing materials. This will help users recognize you and your emails with your overall marketing strategy.

Try mixing up the format to be more personal. If your emails are typically HTML, throw in a text only message to get your readers’ attention.

TIP! Try mixing up the format to engage readers more. Try a plain text email if you typically send them in HTML format.

Do not add email addresses to your mailing list without the explicit permission first. If you pad your email database with emails of people who have not subscribed, it will make your business look bad. You should also get removed from your service by the email service provider can ban you for spamming.

Misleading Tactics

TIP! Use pre-header material to enhance the preview of your emails. A preheader consists of the initial line of text in the email that is highlighted in the email previewer.

Keep in mind that the purpose of any e-mail marketing campaign is to build your brand and sell more business. Don’t use misleading tactics, target the wrong customers or use any misleading tactics. Your reputation as a business is at stake, so be sure to take this into account.

Tell them what kinds of emails they’ll be getting and generally when they’ll be getting them. This will allow new subscribers be aware of your frequency and content.

TIP! Try to secure at least the first name of individuals during the process. Having their name to reference makes any further communication you have with them more personal and more likely to catch their attention.

Develop a mailing list that specifically targets your customer’s preferences and needs. You can achieve this by having your most loyal customers to convince their friends and contacts to sign up to your mailing list.

TIP! Use a personal tone to relay your messages in email marketing. The recipients are far more likely to respond positively to an e-mail that isn’t overly formal and distant.

Your subject lines should be short and to the point.If a long subject is unavoidable, place the most valuable info at the very beginning of the sentence so it will not disappear when the subject is shortened.

TIP! To build an email list, place an option on your website for readers to sign up and start receiving your emails. This can be done on your website by making a link that subscribes to your newsletter.

There is still life left in email marketing. By using the advice in the article above you will be able to make your marketing with email attempts successful. Using these strategies will help you be successful for some time to come.

Posted in Email MarketingComments Off on Getting Marketing With Email To Work In Your Business

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